Does Thinking Aloud Affect Where People Look?

Having participants think aloud is a valuable tool used in UX research. It’s primarily used to understand participants’ mental processes, which can ultimately uncover problems with an interface. It has a rich history in the behavioral sciences that dates back over a century. Despite its value, it’s not without its controversy. Some research has shown

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Essential Eye-Tracking Visualizations and Metrics

Eye-tracking is a method that gets a lot of attention. Couple fancy (and expensive) equipment with a method that feels like peering into a customer’s thought process and you’ll get interest. Eye-tracking is perceived as something akin to a lie detector mixed with an MRI. After all, the eyes don’t lie! But eye-tracking is not

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