The Top 10 UX Articles of 2014

Jeff Sauro, PhD was another busy year on

In 2014, our articles were served up 2.5 million times to 988,000 visitors. Thank You!

A lot of effort goes into researching and writing the articles we publish. We get a lot of our ideas with working directly on the problems we write about and feedback from readers. Please continue to send us your comments in 2015.

Here, in descending order, are the ten articles that received most of our page views.

  1. 10 Ways to Get a Horrible Survey Response Rate: Unfortunately, in our quest to squeeze the most out of every precious study participant, we inevitably commit survey sins. Although you, too, can expect these response-rate killers to creep into your survey projects, knowing more about them should improve your next survey-response rate.
  2. 6 Differences Between B2B and B2C Usability: While similar in  many ways to usability in the Business to Consumer (B2C) sector, Business to Business (B2B) usability differs in six key ways:
    • The user is usually not the buyer
    • Product customization
    • Harder to find users
    • Switching costs are high
    • Training users on the product
    • The usability is usually worse


  3. Is Observing One User Worse Than Observing None?: Maybe you’ve seen it: you have time to watch only one user interacting with a product. That user happened to have an unusually great or poor experience, and you get a distorted perspective on the user experience in general. Drawing the wrong conclusions is always a risk from user research, would requiring stakeholders to observe at least two users help reduce this risk?
  4. Measuring Usability Best Practices in 5 Words: When you read books written on measuring usability, you can easily get overwhelmed by the details and numbers. If I had to use five words to describe some best practices and some core principles of measuring usability, they would be these:
    • multimethod
    • triangulate
    • redundancy
    • actions
    • attitudes


  5. 28 Resources for Getting Started In UX: The field of user experience encompasses an array of jobs including design, research, information architecture and product development. If you’re interested in breaking into the field or just want to see what all the fuss is about, here is a list of resources.
  6. 5 Questions to Answer Before Measuring Anything: Before measuring anything, especially a construct that’s poorly defined or rarely used, answer these five questions:
    • How is this being measured already?
    • What will we compare this to?
    • How reliable and valid are the measures?
    • How precise do we need to be?
    • What will we do with the results?


  7. 4 Types of Customer Analytics Data to Collect: While we may call them customers, users, buyers, or even guests, we must remember that they are all people. To get a better understanding of problems and opportunities for your customers, you’ll want to collect data from each of the following four customer analytics groups:
    • descriptive
    • behavioral
    • interaction
    • attitudinal


  8. 10 Surprisingly Common But Painful User Experiences: Although technology results from humanity’s evolution from self-sufficient hunter-gathering societies to interconnected social organizations, we often fail to perceive the humanity in our online and offline experiences. We’ve quantified ten surprisingly common painful experiences that you’ve almost certainly encountered.
  9. 10 Steps to Mapping the Customer Journey: Understanding the process people go through when engaging with a service or product provides a wealth of information to sales, marketing, and product development teams. While you can map just about any sequence of events, you’ll find a customer journey map ideal for any process that has a lot of steps or that involves opportunities for friction, failure, and improvement.
  10. 10 Essential User Experience Methods : UX researchers have developed many techniques for testing and validating their ideas. We cover many of these in our annual UX bootcamp. This post covers ten essential methods to learn and employ on your next project. It’s no wonder then that this article had over 25,000 page views in 2014.

See you in 2015!

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