All Blogs

The one number you need to grow. That was the title of the 2003 HBR article by Fred Reichheld that introduced the Net Promoter Score as a way to measure customer loyalty. It’s a strong claim that a single attitudinal item can portend company success. And strong claims need strong evidence (or at least corroborating evidence). In an earlier article, I examined the original evidence

Read More

The System Usability Scale (SUS) has been around for decades and is used by hundreds of organizations globally. The 10-item SUS questionnaire is a measure of a user’s perception of the usability of a “system,” which can be anything from software, hardware, websites, apps, or voice interfaces. The items are: I think that I would like to use this system frequently. I found the system

Read More

The wide range of UX methods is one of the things that makes UX such an interesting field. Some methods have been around for decades (like usability testing), others are more recent additions, while some seem to be just slight variations on other existing methods. We’ve been tracking and analyzing the methods UX professionals report using for a few years by analyzing the results of the

Read More

Buying and selling stocks has dramatically changed since the advent of the web. Online brokerages have made trades more accessible, faster, and dramatically cheaper for the retail investor. Prior to the web, it was common for a full-service broker to charge 2.5% for a stock trade. Now transactions are low-cost commodities with many trades costing less than $10 (or even free). But the ease of

Read More

Our attitudes both reflect and affect our actions. What we think affects what we do and what we do affects what we think. It’s not a perfect relationship of course. What people say or think doesn’t always directly correspond to actions in easily predictable ways. Understanding and measuring user attitudes early and often can provide a good indication of likely future behaviors. Attitudes can be

Read More

Businesses are full of metrics. Increasingly those metrics quantify the user experience (which is a good thing). Collecting consistent and standardized metrics allows organizations to better understand the current user experience of websites, software, and apps. It allows teams to track changes over time and compare to competitors and industry benchmarks. The idea of quantifying experiences is still new for many people, which is one

Read More

There is more to a job than just the pay. The type of work you do and the people you work with have a lot to do with a sense of satisfaction. Consequently, job satisfaction has been measured extensively for decades in many industries. To gauge how satisfied UX practitioners are with their jobs, the UXPA has been asking respondents a job satisfaction question since

Read More

The PURE (Practical Usability Rating by Experts) method is an analytic technique that identifies potential problems users may encounter with an interface. In a PURE evaluation, evaluators familiar with UX principles and heuristics break down tasks into small steps. They then rate each step, from 1 to 3, based on a pre-defined rubric. The higher the score, the more difficult the experience. As we continue to

Read More

Each year we lend our analytical skills to the UXPA to help the UX community understand the latest compensation, skills, and composition of the UX profession. We helped collect, analyze, and interpret the salary and related skills of UX professionals from around the world. The details are available on the UXPA website. Here are the highlights and the calculator. Survey Results The data was collected

Read More