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Despite the attention consumer-based mobile apps, websites, and software get, a lot of the world depends on business software. Business software supports core functions for organizations such as productivity tasks, communication, accounting, and sales. Along with features and capabilities, the user experience of software is a key determinant of how likely users adopt new technology and recommend the product. Benchmarking is an essential step in

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Personas are a staple of UX research. Some 70% of practitioners report using them. Persona creation is typically a qualitative process using a small sample size. Researchers conduct in-depth interviews and observations with small samples of participants (usually 5-20 people) in order to derive a rich and comprehensive profile of individuals that use, or could use, a product or service. Personas get names, faces, and

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Management often gets blamed for not appreciating or understanding the importance of UX. While managers can’t be expected to fully grasp all details of UX research and design, if they (or you) are going to effectively manage the efforts, you should know best how to measure them. Here are ten key concepts for managing and measuring UX. 1. Adopt a measurement plan. A good UX

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A better user experience can lead to increased satisfaction, more loyal customers, and ultimately more revenue. But what does it take to deliver a better user experience? Will applying one of the many methods, or hiring the right UX designer or researcher suffice? There is a general sense in the UX community that a mature UX organization will lead to a better user experience. This

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While our company, MeasuringU, is generally known for quantitative analysis (we wrote the book), we also have no problem using and recommending qualitative research when it’s appropriate. In fact, we believe in a mixed-methods approach to addressing UX research needs. It’s not Qual OR Quant but Qual AND Quant. Here are five points to help you approach and more successfully conduct qualitative research: 1. Decide

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The range of methods available to the researcher is one of the things that makes UX research such an interesting and effective field. The recently completed UXPA salary survey provides one of the more comprehensive pictures of the methods practitioners use. It contains data from over 1200 respondents from 37 countries collected in 2016. Similar data was collected in 2014 and 2011 with similarly sized

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There’s a continued need to measure and improve the user experience. In principle, it’s easy to see the benefits of having qualified participants use an interface and measuring the experience to produce reliable metrics that can be benchmarked against. But in practice, a number of obstacles make it difficult: time, cost, finding qualified participants, and even obtaining a stable product to test. These challenges seem

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Most UX designers I know didn’t get into the field because they have a passion for measuring. But even when numbers aren’t your motivation, at some point in your career you’ll likely need to provide evidence that a new design is actually better that a previous one. And an interface is only “better” if it’s measurably better. Maybe the new design allows users to complete

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An increasing amount of shopping is done online. Almost $100 billion worth of products were sold online during the two-month Christmas buying season of 2016. It’s become especially easy for consumers to find the lowest price on a product. If consumers can’t find needed information, purchase a product easily, or don’t trust the brand or information on a website, they go elsewhere and may tell

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Online panels are the go-to method for collecting data quickly for market and UX research studies. Despite their wide usage, surprisingly little is known about these panels, such as the characteristics of the panel members or the reliability and accuracy of the data collected from them. While there isn’t much published data on the inner workings of panels, we’ve conducted our own research and compiled

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