Eye tracking is an in-person evaluation method where participants are typically asked to complete tasks or examine designs as software tracks their eye movements. Eye-tracking studies provide a rich record of visualizations and metrics.
Eye-tracking studies are more time intensive than typical task-based usability studies. In addition to the usual recruitment and facilitator time, we plan 10 minutes of analysis time for every one minute of eye-tracking data collected with participants. Eye-tracking can be conducted on just about any device, although we mostly limit it to websites and apps designed for desktops and tablets.
MeasuringU has eye-tracking technology in our labs in Denver, CO.