Online banking is ubiquitous. Banking websites and apps are an integral part of our financial lives. They are no longer seen as merely nice-to-have features of a banking relationship. Consumers have come to expect the ability to do simple and complex banking transactions from their computers or phones. This digital transformation especially accelerated during the
Beyond speculation and hyperbole, we’ve been exploring how ChatGPT can be used in UX research. In two earlier articles, we conducted analyses that suggested ChatGPT may have a role, given the right research context. In the first analysis, we found that ChatGPT-4 was able to assist researchers in sorting open-ended comments. In the second analysis,
ChatGPT is probably not going to take your UX research job. However, another researcher who can use AI tools such as ChatGPT effectively might. In an earlier article, we explored using ChatGPT-4 to augment researchers’ abilities to sort open-ended comments. We found that the results were comparable to how humans performed, although they had some
There are many ways to visually display quantitative information. Excel offers dozens of chart types and color combinations, including those in 3D. But is it good practice to use 3D graphs? Edward Tufte is a famous and vocal critic of using 3D elements or any other decoration in graphs. In his book, Visual Display of
ChatGPT. A sequence of letters that didn’t mean much to people a few months ago is now ubiquitous. It seems like every social media post mentions ChatGPT (especially the latest version, 4) and hypes it as a game changer. It’s been used to quickly summarize text, do homework, pass the bar exam, and code the game Duck Hunt
Think Aloud (TA) usability testing is a popular UX research method. Having participants speak their thoughts as they attempt tasks helps researchers understand sources of misunderstandings, potentially aiding them in identifying and fixing usability problems. It’s such a common technique in usability testing that we suspect few researchers think about the impacts and consequences (positive
How important and predictive is the first click on a website? Some earlier research by Bob Bailey and Cari Wolfson, conducted between 2006 and 2009 across a dozen studies, found an interesting result. If a user’s first click on a website was down one of the optimal paths for the intended task, 87% of those
Smartphones are ubiquitous in modern life globally and in the US. Almost all Americans have smartphones (85%), with US sales expected to exceed 74 billion dollars. But people don’t just own them, they (we) use them—a lot! Average monthly data use worldwide is expected to increase from 19GB in 2023 to 46GB in 2028 (55GB
