Topics
Topics
UX and NPS Benchmarks of Brokerage Websites (2025)
Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). About 62% of Americans own stocks. About 28% of American adults own cryptocurrencies. People with money invested in major brokerage companies, traditional and crypto, often interact with those companies through their
What Happens When You Test a Mobile Prototype on Desktop?
Early and often is not just advice for voting in Chicago—it’s also one of the key principles for designing for a usable experience. Testing an experience while it’s still in its prototype stage allows you to find and fix problems before they become difficult and expensive to fix. User experiences with prototypes (even low fidelity
There are 70+ UX Metrics,
Start with These 4
In earlier articles, we identified 70+ UX metrics and provided guidance on how to select a metric. Seventy of anything is hard to keep track of, much less master. However, there are two ways to make that large list of metrics more approachable: The first is to decompose that list into logical groups (Figure 1).
Grading Scales for the UX-Lite
If you got 95 out of 100 on your math test, you did well. You knew you had an A. If you scored 50, you knew you probably had an F. But maybe you hoped that enough students did so poorly that the teacher would curve the test to make 50 something more like a
20 Years of MeasuringU:
Growth and Change
Who cares what happened 15 or 20 years ago? Though technology changes fast, some of the most important questions in UX research are enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how the
How Stable is the SUPR-Qm After 8 Years?
We spend a lot of time using our phones every day, but we hardly make any calls. A lot of our time is spent interacting with various mobile apps. Mobile apps are different enough from websites and hardware products for us to believe they deserve their own UX measurement instrument. We aren’t the only ones
How to Select a UX Metric
Earlier, we mapped out 70+ UX metrics. They are a mix of study-level and task-based metrics. But with so many metrics, what’s the best way to select the right one? What UX Metrics Can and Can’t Do Before we dig into strategies for selecting the right UX metrics, it’s helpful to recall what the purpose
20 Years of MeasuringU:
The Foundational Years
Who cares what happened 15 or 20 years ago? Though technology changes fast, some of the most important questions in UX research are enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how the
A Taxonomy (Visual Overview) of 70+ UX Metrics
Measuring the user experience starts with UX metrics. But there is no single UX measure—no universal gauge that provides a complete view of the user experience. Instead, we rely on multiple metrics, each offering an incomplete yet complementary perspective. We’ve identified over 70 UX metrics, encompassing action metrics (what people do) and attitude metrics (what
Business Software UX & NPS Benchmarks (2025)
Software is used extensively for businesses and by businesses. From solopreneurs to large enterprises, organizations need to meet, create, track, sell, and report on activities. B2B software tends to be more complex and difficult to use than consumer software. Improving the B2B user experience starts with understanding what’s average, poor, or best-in-class using common metrics.
Understanding Different Types of 100-Point Scales
You’re 25% complete. Still a ways to go. You got a score of 90 out of 100 on a math test. Not bad. You got 1475 on the SAT—the 95th percentile. Awesome! Only 40% of users completed the task. Not great. The average score on a seven-point scale was 5.2. Hmm. Is that good? One
A Review of Mobile App UX Questionnaires
The mobile app industry is very lucrative, having generated $45 billion in the U.S. and $253 billion worldwide in 2023. A good user experience is critical to the success of websites and mobile apps. We’ve shown how perceived ease of use and perceived usefulness impact people’s intention to use and recommend software products. We’ve also