Topics
Topics
User Experience Salaries & Calculator (2024)
Continuing a decades-long tradition, in 2024 we worked with the UXPA to collect and understand the UX profession’s latest compensation, skills, and composition. We hosted the survey on our MUiQ® platform and summarized the findings on salaries and related skills of UX professionals from around the world. The details for the past and current UXPA
Incorporating Clutter in the SUPR-Q Measurement Framework
Clutter distracts and detracts from a good user experience. A cluttered website makes it hard to find information. Clutter gets in the way of completing tasks. At least that’s what we think about clutter. But is there quantifiable evidence that a cluttered design degrades a website’s user experience? To answer that question, you need a
How Well Does the Net Promoter Score Measure Likelihood-to-Discourage?
Is not recommending the same as discouraging or recommending others to not use or purchase from a brand? While a lack of recommending seems like it would correlate with NOT recommending, we suspect there may be a difference but are unsure how much. In our previous article, we looked to the published literature and found
Confirming the Perceived Website Clutter Questionnaire (PWCQ)
Poor layout, irrelevant ads, overwhelming videos: websites can be cluttered. Clutter can lead to a poor user experience. Poor experiences repel users. So how does one measure clutter? Earlier, we did a deep dive into the literature to see how clutter has been first defined and then measured. We found the everyday concept of clutter
Does the NPS Properly Measure Recommending Against a Brand?
Is happy the opposite of sad? Is dissatisfied the opposite of satisfied? Is discourage the opposite of recommend? And is not recommending the same as recommending against? When computing the Net Promoter Score (NPS), people who rate the 0–10-point likelihood-to recommend-item high (a 9 or 10) are categorized as promoters and those who give low
Building a Website Clutter Questionnaire
Clutter, clutter everywhere, nor any questionnaire to measure. In a previous article, we described our search for a measure of perceived clutter in academic literature and web posts, but we were left unquenched. We found that the everyday conception of clutter includes two components that suggest different decluttering strategies: the extent to which needed objects
Should You Use the Mean or Median of the SUS?
Since its development in the 1980s, System Usability Scale (SUS) score analysis has focused on estimating and comparing means. The mean is one type of average. Would it be more appropriate to estimate and compare SUS medians instead of means? To investigate this question, we analyzed and compared SUS means and medians collected from over
What You Get with Specific Sample Sizes in UX Problem Discovery Studies
What sample size should you use for a problem discovery (formative) usability study? In practice, the answer is based on both statistics AND logistics. A statistical formula will tell you an optimal number to select. But the real-world logistical constraints of budgets, recruiting challenges, and time will often dictate the maximum number of participants you
Validating the Basic SUPR-Q Measurement Model
What makes a measure valid? Good intentions? Because someone influential said to use it online? A measure is valid if it can be demonstrated that it measures what it is intended to measure, has the expected alignment of items with factors, and has the expected statistical relationships with other metrics. Its usage also depends on
The UX of Social Media in 2024
Professions, politics, and pop culture. Social media reflects and affects where we work, who we vote for, what we purchase, and what we do in our free time. Since we last examined the social media space in 2018, social media has deviated from its original photo-sharing roots to incorporate short-form video, AI, gaming, dating, and
Sample Sizes for Usability Studies: One Size Does Not Fit All
“How many participants should you run in a usability study?” How many times have you heard that question? How many different answers have you heard? After you sift through the non-helpful ones, probably the most common answer you’ve heard is five. You might have also heard that these “magic 5” users can uncover 85% of
In Search of a Clutter Metric for Websites
A disorganized closet. A messy bedroom. Clutter can make a space feel stressful and make it hard to find things. But it’s not just your mother talking about clutter. We often use the same language to describe digital spaces like websites. In our UX research practice, we have frequently encountered users and designers criticizing website