Topics
Topics
Netflix By The Numbers: Net Promoter And Credibility Scores Decline
Netflix has been in the news a lot lately. Unfortunately for the wrong reasons. The popular home DVD and streaming movie services has come under a bit of a customer revolt after increasing pricing and changing services. While Netflix is largely a US based service and this controversy may only be temporary it does offers
The Essential Elements of a Successful Website
What makes a successful website? There are some obvious metrics like revenue, traffic and repeat visitors. But these are outcome measures. They don’t tell you why revenue or traffic is higher or lower. Key drivers of these outcomes are how the users perceive and interact with your website. Selling a product that has demand or
Compared to What? Making Sense of Customer Experience Metrics
These are three of the most important words for anyone trying to make better decisions with data. I first heard them from Edward Tufte over a decade ago. You need a meaningful comparison to turn data into information. We’re often in such a hurry to get the survey out, start the usability test or conduct
5 Benefits of Remote Usability Testing
Remote usability testing has become increasingly popular among user researchers and grew by 19% since 2009. Even though I have easy access to a brick and mortal usability lab, I particularly like remote testing for at least 5 reasons: 1. Availability: Do you have time next week to drive to a place you’ve never been,
Are Women Paid Less Than Men In UX?
As part of the recent UPA Salary Survey I conducted a deep-dive into the nominal differences in salary between men and women. Most of the responses came from the US (70%) and the international currencies were converted into US dollars. Men make around 4.4% more The first thing I looked at was the median salary
10 Things To Know About Completion Rates
Completion rates are the fundamental usability metric: A binary measure of pass and fail (coded as 1 or 0) provides a simple metric of success. If users cannot complete a task, not much else matters with respect to usability or utility. Easy to understand: They are easy to collect and easy to understand for both
The Methods UX Professionals Use
There are many tools in the UX professional’s toolkit. It’s always interesting to know the popular and neglected methods. The recent UPA biennial survey asked members which UX methods they use in addition to their salaries and I’ve summarized some results here. I’ve grouped the responses into larger categories so they’re more digestible, but clearly
How much are you worth? 2011 Salary Data for UX Professionals
In an economy like we’ve been having it’s nice to have a job. However, certain fields like User Experience are in high-demand. The combination of technology and understanding users’ needs are marketable skills. This demand is reflected in the results of the 2011 salary survey from the Usability Professionals Association. This is the 3rd biennial
The Four Corners Of Usability Measurement
There isn’t a usability thermometer to tell us how usable an interface is. We observe the effects and indicators of bad interactions then improve the design. There isn’t a single silver bullet technique or tool which will uncover all problems. Instead, practitioners are encouraged to use multiple techniques and triangulate to arrive at a more
10 Things To Know About Task Times
Time is a metric we all understand so it’s no wonder it’s one of the core usability metrics. Perhaps it’s something about the precision of minutes and seconds that demands greater scrutiny. There’s a lot to consider when measuring and analyzing task time. Here are 10 of them. Task times are collected in about half
What’s the difference between a Heuristic Evaluation and a Cognitive Walkthrough?
Heuristic Evaluations and Cognitive Walkthroughs belong to a family of techniques called Inspection Methods. Inspection methods, like Keystroke Level Modeling, are analytic techniques. They don’t involve users and tend to generate results for a fraction of the time and cost as empirical techniques like usability testing. They are also referred to as Expert Reviews because
10 Things To Know About Usability Problems
If you collect nothing else in a usability test it should be a list of problems encountered by users. It seems so simple yet there is a rich history of how many users you need to test, what constitutes a problem and which method to use. A usability problem should have a name, description and