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How to Use the Finite Population Correction

What is the impact if you sample a lot of your population in a survey? Many statistical calculations—for example, confidence intervals, statistical comparisons (e.g., the two-sample t-test), and their sample size estimates—assume that your sample is a tiny fraction of your population. But what if you have a relatively modest population size (e.g., IT decision-makers

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48 UX Metrics, Methods, & Measurement Articles from 2022

All of us at MeasuringU® wish you a Happy New Year! In 2022, we posted 48 articles and welcomed several new clients to our MUIQ® UX testing platform, where we continue to add new features and reduce the friction in developing studies and analyzing results. We hosted our ninth UX Measurement Bootcamp—this time a blended

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UX and NPS Benchmarks of Restaurant Reservation Websites (2022)

The COVID pandemic led to a precipitate drop in restaurant dining, but statistics from the end of 2022 show that more people are dining out now than before the pandemic. While considering the growing demand for a limited number of seats in desirable restaurants, Ali Francis (2022) wrote, “The spontaneous dinner is an endangered activity.

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Does Thinking Aloud Increase Task Time?

One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. While the method has been around for decades with the use of an attending moderator, more recent technological advancements in the past 15 years

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The User Experience of Meeting Software (2022)

The worst of the pandemic may be over, but many changes remain, including our heavy use of meeting software. The last time we investigated the user experience of meeting software was at the beginning of the COVID pandemic, with our article published in April 2020. At that time, the usage of online meeting software had

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Effect of Thinking Aloud on UX Metrics: A Review of The Evidence

Think Aloud (TA) usability testing is a popular UX research method. Having participants speak their thoughts as they attempt tasks helps researchers understand possible sources of misunderstandings so they can identify and potentially fix problems. The signature method of having users think aloud can trace its roots back to psychoanalysis and work from Freud (psychoanalysis),

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Consumer Software UX and NPS Benchmarks (2022)

From email to web browsing to learning a second language, consumer software affects many aspects of modern life. Research in information systems management has found that the fundamental UX metrics of perceived usability and perceived usefulness are key drivers of how likely it is that users will adopt new technology and recommend software. For example,

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Can UX Metrics Predict Future Grocery Purchases?

Are websites and products with a better user experience more profitable? If a user has a better experience, are they more likely to reuse, repurchase, and recommend the experience to others? While there is a strong interest in quantifying how a better user experience can impact the bottom line, there’s stubbornly little data to understand

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UX and NPS Benchmarks of Ticketing Websites (2022)

In 2020–2021, lockdowns and limits on social gatherings during the global pandemic forced the cancellation of sporting events, concerts, theatrical performances, and more. Now, the live events industry has re-emerged even stronger than before, as fans are eager to return to their favorite venues and stadiums. Even though the average cost of tickets has increased

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What Percentage of Participants Think Aloud?

What percentage of users are willing to participate in a TA study? The Think Aloud (TA) method, in which participants speak their thoughts as they attempt to complete tasks, is one of the most distinctive characteristics of usability testing. Think Aloud, as a method for understanding human attitudes and behavior, has been around for over

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Four Ways to Pick the Right UX Method

User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research

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