Topics
Topics
How to Structure a Branding Survey
There’s more to measuring a brand than just asking if people like it. Customers generally progress through stages when forming relationships with brands. This is often called the hierarchy of effects. While different models describe the hierarchy of effects, in general, customers go from familiarity to consideration and finally to long-term usage and loyalty. Customers’
Measuring Customer Loyalty with a Repurchase Matrix
One key predictor of future company growth is customer loyalty. It’s such an important customer metric, I have a chapter dedicated to measuring loyalty in Customer Analytics For Dummies. There is evidence that customer loyalty predicts future growth better than customer satisfaction. That is, customers can be satisfied with a product and yet still choose
7 Ways to Handle Missing Data
Data goes missing. It’s a fact of life for the researcher. You put time and money into a research study. You do what you can to prevent missing data and dropout, but missing values happen and you have to deal with it. How do you address that lost data? First, determine the pattern of your
15 Mobile UX Facts and Insights 2015
The world continues to go mobile. And in the process, designers, programmers and product stakeholders continue to ask questions about the mobile landscape, from demographics to usage. We first presented a number of facts and insights in 2013. Here’s an updated version with some new additions and a look back on how accurate some of
The Expert Review is More Than a Second-Rate Usability Test
Usability testing is an essential method to measure the user experience. I write a lot about the value of having actual users attempt tasks in an interface…for good reason. Observing just a few participants attempt actual tasks can reveal a great deal about interaction problems and generate ideas on what to fix. But if you
The Top 7 Questions about Measuring the User Experience
How do you create a better user experience? The answer starts with asking the right questions. While there are many questions you should ask to measure the user experience, there are a number of questions that come up repeatedly. Here are the seven I get the asked the most and some guidance on how to
How to Find the Sample Size for 8 Common Research Designs
What sample size do we need? It’s consistently among the most common questions I get from researchers. It can be a confusing process, but that’s why we cover sample-size planning at the Denver UX Boot Camp. Determining the right sample size for a project is a science–an imprecise science. It’s like appraising a house: you
3 Ways to Combine Quantitative and Qualitative Research
We often talk of qualitative OR quantitative research. You needn’t think of this as an either-or situation. You can often optimize customer research with a mix of the two. While it might seem unorthodox to mix seemingly different fields, it turns out to be a common practice. Mixing qualitative and quantitative methods is neither new
Do Users Notice Your Design Elements? 3 Ways to Find Out
Did they see it? We’re often asked whether participants in a study notice certain design elements—icons, labels, ads, a component of a company logo, or a product function—in a user interface. For a participant to notice these elements involves both seeing and perceiving, so this simple question can be easier to ask than to answer.
5 Concepts to Master When Conducting Quantitative Research
You don’t need to be a data scientist, database admin, or statistical maven to conduct quantitative research. You must, however, have a good grounding in some fundamental concepts to make the most of the efforts. While there are a number of skills, techniques, and concepts you’ll want to be familiar with, I think it’s essential
How to Measure the Reliability of Your Methods and Metrics
Reliability is a measure of the consistency of a metric or a method. Every metric or method we use, including things like methods for uncovering usability problems in an interface and expert judgment, must be assessed for reliability. In fact, before you can establish validity, you need to establish reliability. Here are the four most
10 Threats to the Quality of Online Research
We’re in a new golden age of research. It’s easier and cheaper than ever to collect a lot of data quickly, thanks to the proliferation of paid online panels and customer email lists. But just because it’s easier to collect data, doesn’t mean it’s easier to generate high-quality findings. A lot of work goes into