Blogs

Last year we reported on the results of the UPA salary survey. As with years past, experience is one of the biggest predictors of salary, along with whether you are a manager, have a PhD and live in the Northeast or West Cost of the US. UX is quite a broad field so I wanted to provide more detail on the salaries by job function.

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Introduced in 2003 by Fred Reichheld, the Net Promoter Score (NPS)® has become a popular metric of customer loyalty in industry. The NPS uses a single Likelihood to Recommend question ("How likely is it that you would recommend our company to a friend or colleague?") with 11 scale steps from 0 (Not at all likely) to 10 (Extremely likely), as shown below. In NPS terminology,

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Thank you to the 585k visitors and 1.3 Million page views on MeasuringUsability.com in 2011. Of the 52 articles written in 2011, in ascending order, here are the 15 most popular: Reversing the order of survey items probably hurts more than it helps: Many surveys and questionnaires include a mix of positive and negatively worded items. This approach is intended to reduce response biases but

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Improving the user experience means starting with the right measure or measures to manage. Here are 10 of the more common ones I've written about: SUPR-Q: The Standardized Universal Percentile Rank-Questionnaire is a 13 item instrument for measuring website usability, credibility/trust, loyalty and appearance. Scores are based on a database of 200 websites from tens of thousands of users across dozens of industries. Net Promoter

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Completion rates are the gateway metric. If users can't complete tasks on a website, not much else matters. The only thing worse than users failing a task is users failing a task and thinking they've completed it successfully. This is a disaster. The term was made popular by Gerry McGovern and disasters are anathema to websites and software. Measuring Disasters Have you ever bought the

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It's usually the first and most difficult question to answer when planning a usability evaluation: What sample size do I need? There are some who will just say it doesn't matter what the sample size is because usability is qualitative…and after all any users are better than none. Others will say that you only need to test with five users. And yet others will pick

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There isn't a usability thermometer to tell you how usable your software or website is. Instead we rely on the impact of good and bad usability to assess the quality of the user experience. Here are 10 metrics you should be familiar with and ready to use in any usability evaluation. 1. Completion Rates: Often called the fundamental usability metric, or the gateway metric, completion

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UX professional salaries have increased 7% from 2009 to 2011. During that same period the profession has also grown. For the last two Usability Professional Association Salary Surveys (2009 and 2011) respondents were asked how many UX Professionals there are in their company and the total size of the company. In 2011 the question posed was "How many user experience-related staff work in your entire

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Everything should be 1 click away. It takes too many clicks ! For as long as there have been websites it seems that there's been a call to reduce the number of clicks to improve the user experience. This was especially the case after Amazon released its one-click purchase button in 1999. Executives, product managers and developers at one point have all joined the call

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There are many great methods for gathering insights from users. And there are definitely many software programs and services to help. Instead of making a long list of them I've presented the few I use the most when conducting user research. Lab Based Usability Test The classic method of usability testing involves bringing users into a lab (usually with a one way mirror) and observing

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