Blogs

Is it easy to use? As important as that question is, there's one that's more important: Is it useful? First and foremost, a product, website or application should solve a problem, fill a need or offer something people find useful. In fact, people are willing to put up with poor usability if a product delivers something of great perceived value. Consider how much time you

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Build it and they might come. Build trust and they might stay. Make it usable and credible and they may tell their friends. The first step in building a successful website is to provide something people want or need—like a product, information or service. After that, it better be easy to use.  Now you may start to get users telling their friends, tweeting about your

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Few things affect task success more than the navigation of website. If users can't find what they're looking for, not much else matters. If it were easy to get the navigation right, there wouldn't be books and a profession dedicated to it. First impressions matter in life and that's also the case with website navigation. Research has shown that when users' first click is down

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Netflix has been in the news a lot lately. Unfortunately for the wrong reasons. The popular home DVD and streaming movie services has come under a bit of a customer revolt after increasing pricing and changing services. While Netflix is largely a US based service and this controversy may only be temporary it does offers some interesting insights for anyone measuring customer loyalty and trust—or

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What makes a successful website?There are some obvious metrics like revenue, traffic and repeat visitors. But these are outcome measures. They don't tell you why revenue or traffic is higher or lower.  Key drivers of these outcomes are how the users perceive and interact with your website. Selling a product that has demand or information that is valuable is of course essential. But it's rare

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Remote usability testing has become increasingly popular among user researchers and grew by 19% since 2009. Even though I have easy access to a brick and mortal usability lab, I particularly like remote testing  for at least 5 reasons: 1. Availability: Do you have time next week to drive to a place you've never been, spend an hour doing a test, then spend time coming

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As part of the recent UPA Salary Survey I conducted a deep-dive into the nominal differences in salary between men and women. Most of the responses came from the US (70%) and the international currencies were converted into US dollars. Men make around 4.4% more The first thing I looked at was the median salary in aggregate between genders. In total there were responses from

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Completion rates are the fundamental usability metric: A binary measure of pass and fail (coded as 1 or 0) provides a simple metric of success. If users cannot complete a task, not much else matters with respect to usability or utility. Easy to understand: They are easy to collect and easy to understand for both engineers and executives. You don't need to be a statistician

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There are many tools in the UX professional's toolkit. It's always interesting to know the popular and neglected methods. The recent UPA biennial survey asked members which UX methods they use in addition to their salaries and I've summarized some results here. I've grouped the responses into larger categories so they're more digestible, but clearly many methods can fall into different groups. The yellow error

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