Why and How To Segment Your Customers

Know your customer. It’s a marketing maxim. But it’s not just something that the marketing team should worry about. It’s something that affects the entire company, from sales to product development to support. A customer or market segment is the name for the grouping of customers that share certain characteristics. Understanding your customers–their similarities, their

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Identifying the 3 Types of Missing Data

How concerned should you be with missing responses in your survey? One of the primary concerns with sampling in general is the issue of representativeness. That is, we don’t want to sample only happy customers or those who come from large companies instead of small companies if we’re trying to make the right decisions about

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4 Types of Customer Analytics Data to Collect

While they may be called customers, users, buyers, or even guests, they are all people. Organizations quantify, classify, categorize and track people well before they’ve even made a purchase and throughout their customer lifetime. These analytics provide a constant stream of data that should improve the decision making process. To get a better understanding of

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