The User Experience of Meeting Software (2022)

The worst of the pandemic may be over, but many changes remain, including our heavy use of meeting software. The last time we investigated the user experience of meeting software was at the beginning of the COVID pandemic, with our article published in April 2020. At that time, the usage of online meeting software had

Read More »

Consumer Software UX and NPS Benchmarks (2022)

From email to web browsing to learning a second language, consumer software affects many aspects of modern life. Research in information systems management has found that the fundamental UX metrics of perceived usability and perceived usefulness are key drivers of how likely it is that users will adopt new technology and recommend software. For example,

Read More »

Can UX Metrics Predict Future Grocery Purchases?

Are websites and products with a better user experience more profitable? If a user has a better experience, are they more likely to reuse, repurchase, and recommend the experience to others? While there is a strong interest in quantifying how a better user experience can impact the bottom line, there’s stubbornly little data to understand

Read More »

UX and NPS Benchmarks of Ticketing Websites (2022)

In 2020–2021, lockdowns and limits on social gatherings during the global pandemic forced the cancellation of sporting events, concerts, theatrical performances, and more. Now, the live events industry has re-emerged even stronger than before, as fans are eager to return to their favorite venues and stadiums. Even though the average cost of tickets has increased

Read More »

Four Ways to Pick the Right UX Method

User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research

Read More »

UX and NPS Benchmarks of Business Information Websites (2022)

What’s a good sushi restaurant in Denver? Is this auto repair shop reliable? What are the best hotels in Oahu that don’t cost a fortune? Most people, when asking questions about businesses—from travel and leisure to professional services—start online by reviewing one of the many informational websites. But even if these review websites are usable

Read More »

Business Software UX and NPS Benchmarks (2022)

Despite the attention consumer-level mobile apps, websites, and software get, much of the world depends on business software. Business software supports core functions for organizations, such as productivity management, communication, accounting, and sales. Several products also have a fair amount of crossover between business and consumer usage. Along with their features and capabilities, the user

Read More »

UX and NPS Benchmarks of Travel Aggregator Websites (2022)

The summer of 2022 has seen a significant rebound in both U.S. and international travel. Earlier this year, we benchmarked the airline website experience. But many travelers start at travel websites that aggregate airfare, hotels, rental cars, and experiences into one portal. In 2021, these websites generated some $11 billion in revenue (still below 2019

Read More »

UX and NPS Benchmarks of Airline Websites (2022)

Air travel was one of the sectors most impacted by the pandemic. The summer of 2022 has seen air travel return to—or, in some cases, exceed—pre-pandemic levels. But the return to the skies has not been without turbulence. Shortages in staff and planes have resulted in a record number of delayed and canceled flights, making

Read More »

UX and NPS Benchmarks of Real Estate Websites (2022)

Of the many industries impacted by the pandemic, residential real estate is certainly among the top few, along with short-term rentals, online meal/grocery delivery, hotels, and airline travel. Real estate websites offer a nearly real-time inventory of available properties for sale and rent. The popularity of these sites surged as waves of people sought to

Read More »
0
    0
    Your Cart
    Your cart is emptyReturn to Shop
    Scroll to Top