Banking isn’t limited by borders. No matter what language you speak, there’s a universal need to save and access money, check balances, transfer money, and pay people. What’s also universal with digital banking is the inevitable friction caused by security concerns and troublesome user interfaces. While our previous SUPR-Q® benchmark reports have focused on U.S.
We developed the SUPR-Qm® to measure the uniqueness of the mobile app user experience. You can measure mobile apps using technology-agnostic questionnaires such as the UX-Lite® and SUS. But our research and experience suggest that the mobile app experience warrants a tailored questionnaire, like how the SUPR-Q is for websites. People have different expectations for
AI is rapidly changing. By the time we write about the latest features and performance benchmarks, they are replaced by newer features and benchmarks. But are all those features and benchmarks noticed by users? Perhaps. The speed of change in AI shouldn’t stop us from taking a snapshot of the user experience. Even with rapidly
User experience research has a wide variety of methods. The variety can be both inspiring and daunting—where do you start, what should you master? We recommend two approaches to extend your knowledge of UX methods. First, understand how the many methods relate by reviewing our taxonomy. Second, understand which methods are used the most and
Pets aren’t just family; they’re big business. The expectation for the U.S. is that owners will spend a total of $157 billion by the end of 2025 and will spend close to $200 billion in 2030. In 2024, U.S. pet owners spent over $28 billion buying pet food and supplies online (up 2.6% year-over-year), with
In the movie 2001: A Space Odyssey (made in 1968), a vision of the future included video conferencing. And 1989’s Back to the Future’s vision of 2015 included not only video conferencing but also getting fired over it. While we may scoff at how hoverboards and flying cars still haven’t arrived, it’s now normal for
Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). About 62% of Americans own stocks. About 28% of American adults own cryptocurrencies. People with money invested in major brokerage companies, traditional and crypto, often interact with those companies through their
Software is used extensively for businesses and by businesses. From solopreneurs to large enterprises, organizations need to meet, create, track, sell, and report on activities. B2B software tends to be more complex and difficult to use than consumer software. Improving the B2B user experience starts with understanding what’s average, poor, or best-in-class using common metrics.
When we think about software, Artificial Intelligence has gotten a lot of attention lately. But throwing an AI label on a product doesn’t necessarily make people use the software frequently or more effectively. How do we know how usable and useful a product is? Understanding and predicting usage, adoption, and growth starts with measuring usability
What makes a measure valid? Good intentions? Because someone influential said to use it online? A measure is valid if it can be demonstrated that it measures what it is intended to measure, has the expected alignment of items with factors, and has the expected statistical relationships with other metrics. Its usage also depends on
