Are websites and products with a better user experience more profitable? If a user has a better experience, are they more likely to reuse, repurchase, and recommend the experience to others? While there is a strong interest in quantifying how a better user experience can impact the bottom line, there’s stubbornly little data to understand
In 2020–2021, lockdowns and limits on social gatherings during the global pandemic forced the cancellation of sporting events, concerts, theatrical performances, and more. Now, the live events industry has re-emerged even stronger than before, as fans are eager to return to their favorite venues and stadiums. Even though the average cost of tickets has increased
User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research
What’s a good sushi restaurant in Denver? Is this auto repair shop reliable? What are the best hotels in Oahu that don’t cost a fortune? Most people, when asking questions about businesses—from travel and leisure to professional services—start online by reviewing one of the many informational websites. But even if these review websites are usable
Despite the attention consumer-level mobile apps, websites, and software get, much of the world depends on business software. Business software supports core functions for organizations, such as productivity management, communication, accounting, and sales. Several products also have a fair amount of crossover between business and consumer usage. Along with their features and capabilities, the user
The summer of 2022 has seen a significant rebound in both U.S. and international travel. Earlier this year, we benchmarked the airline website experience. But many travelers start at travel websites that aggregate airfare, hotels, rental cars, and experiences into one portal. In 2021, these websites generated some $11 billion in revenue (still below 2019
Air travel was one of the sectors most impacted by the pandemic. The summer of 2022 has seen air travel return to—or, in some cases, exceed—pre-pandemic levels. But the return to the skies has not been without turbulence. Shortages in staff and planes have resulted in a record number of delayed and canceled flights, making
Of the many industries impacted by the pandemic, residential real estate is certainly among the top few, along with short-term rentals, online meal/grocery delivery, hotels, and airline travel. Real estate websites offer a nearly real-time inventory of available properties for sale and rent. The popularity of these sites surged as waves of people sought to
The pandemic had sudden and significant impacts on many industries, including grocery delivery, online meeting software, and vacation rentals. Understandably, people significantly increased their visits to news websites to understand the impacts of the virus and governments’ responses to it. Fake news and misinformation; fact-checkers who need fact-checkers: it’s become challenging to disentangle the biases
Online grocery shopping has increased substantially over the past few years due to the COVID-19 pandemic. In 2019, online grocery sales grew steadily, but they accounted for only a modest portion of sales. Now, online grocery sales are booming, with estimated annual sales of 97.7 billion in 2021, an impressive 57% increase for the market
