One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. After a TA session, many UX research teams also collect study-level metrics. Study-level metrics are typically asked only once in a study (unlike task-level
One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. But does the added burden of speaking while attempting a task make the experience harder and affect perceptions of the website or app being
One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. While the method has been around for decades with the use of an attending moderator, more recent technological advancements in the past 15 years
What percentage of users are willing to participate in a TA study? The Think Aloud (TA) method, in which participants speak their thoughts as they attempt to complete tasks, is one of the most distinctive characteristics of usability testing. Think Aloud, as a method for understanding human attitudes and behavior, has been around for over
User experience research has a wide variety of methods. From one perspective, it’s good because there’s usually a method for whatever research question you need to answer. On the other hand, it’s hard to keep track of all these methods. Some methods, such as usability testing, are commonly used and have been around for decades.
The Think Aloud (TA) method is one of the most distinguishing characteristics of usability testing. The method involves having participants speak their thoughts as they attempt tasks on an interface. Think Aloud as a method for understanding human attitudes and behavior has been around for over a century. While we often think of the Think
The Think Aloud method (TA) is one of the most distinguishing characteristics of usability testing. The method involves having participants speak their thoughts as they attempt tasks on an interface. We often think of the TA method as a single method, but there are substantial variations in how it’s implemented. In an earlier article, we
When quantifying the user experience of a product, app, or experience, we recommend using a mix of study-level and task-based UX metrics. While it’s not always feasible to assess a task experience (because of challenges with budgets, timelines, or access to products and users), observing participants attempt tasks can help uncover usability problems, informing designers
In an earlier article, we described the most common methods for modeling the total number of unique usability problems uncovered in a usability test: the average problem occurrence (p), adjusted problem occurrence (adj-p), beta-binomial, and specific problem probabilities. While these methods provide reasonably accurate predictions of the total number of unique problems, there is still
When approaching a UX research project, one of the first things to consider is the method. And UX research has many methods. Methods can be categorized as quantitatively focused (e.g., A/B tests) or qualitatively focused (e.g., interviews). Most UX research methods can collect both qualitative and quantitative data. For example, surveys often collect both closed-ended
