feature image of vats and ladles in an ancient Greek kitchen with a modern survey dashboard

An Overview of Survey Sampling Strategies

Unless you plan to survey every member of your target population, you’ll need to work with a sample. But even in cases where you can survey everyone, you might not want to because of survey fatigue and costs. What’s more, most populations are fluid. There may be only a hundred users of a financial product

Read More »
Feature image with UI trap card illustrations

Assessing the Reliability of UI Trap Cards

Would having a system for classifying usability problems be helpful to UX researchers and designers? Would it reduce the evaluator effect? Categorization frameworks have been around for decades, but in our experience, they haven’t seen a lot of adoption by commercial development teams. There are probably a few reasons for this: they might not be

Read More »
feature image of greek village people

Defining and Finding Participants for Survey Research

You’ve decided to conduct a survey. Congratulations! Now it’s time to get into the details. In our experience, one of the most soul-crushing difficulties of running surveys is the process of defining and finding participants. In this article, we’ll go over some of the logistical details you’ll want to sort out before launching your survey.

Read More »
Featured Image with SMEQ scale

Do the Interior Labels of the SMEQ Affect Its Scores?

When trying to measure something abstract and multi-faceted like “User Experience,” you should be open to considering and assessing different measurement approaches. Some are popular and others are obscure. At MeasuringU, we’ve found that even when we don’t necessarily recommend a measure or method, we can often adapt aspects of it and apply them to

Read More »
feature image with census and red and green flags

A Primer on Biases and Errors in Survey Design

In 1916, a leading periodical called The Literary Digest polled its large subscriber base of hundreds of thousands of readers and successfully predicted the winner of that year’s presidential election. The magazine repeated the poll in 1920, 1924, 1928, and 1932, correctly predicting the winner each time—five successful election predictions in a row. In 1936,

Read More »
Feature Image with yellow armchair

UX and NPS Benchmarks of Home Furniture Websites (2024)

Choosing furniture, whether you’re moving into a new home or just updating your space, can feel like a daunting task. Spending hours browsing one furniture store after another may be overwhelming and time consuming. Many shoppers are skipping the brick-and-mortar furniture stores and turning to the web in search of stylish and competitively priced furniture

Read More »
feature image with sparkles

49 UX Metrics, Methods, & Measurement Articles from 2023

All of us at MeasuringU® wish you a Happy New Year! In 2023, we posted 49 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our eleventh UX Measurement Bootcamp, again as a blended virtual event with a combination

Read More »
Feature Image with SMEQ rating scale

Comparing SEQ and Click SMEQ Sensitivity

Capturing someone’s attitude as precisely as possible with as little effort as possible … that’s the goal of post-task metrics collected in usability tests. Organizations devote time and money to testing products with users, not to watching users spend time reading and answering questions. Organizations want to understand if people think an experience is difficult,

Read More »
Feature image with architectural software

Frameworks for Classifying UI Problems

Finding and fixing problems is a core activity of much of UX research (similar to identifying and preventing software bugs and product defects). The problems found while users attempt tasks are often broadly referred to as UI problems because the friction points tend to involve issues that blur the lines between bugs, functional deficits, and

Read More »
feature image with users icon and a bell curve

How Do Changes in Standard Deviation Affect Sample Size Estimation?

The standard deviation is the most common way of measuring variability or “dispersion” in data. The more the data is dispersed, the more measures such as the mean will fluctuate from sample to sample. That means higher variability (higher standard deviations) requires larger sample sizes. But exactly how much do standard deviations—whether large or small—impact

Read More »
0
    0
    Your Cart
    Your cart is emptyReturn to Shop
    Scroll to Top