Blog Topic: User Experience

Feature image: UX and NPS Benchmarks of Office Supply Websites (2023)

UX and NPS Benchmarks of Office Supply Websites (2023)

May 16, 2023

When people need office supplies, they’re unlikely to use Dunder Mifflin; instead, they’ll search online. But like the fictional paper supply company, many well-known office-supply brands (some with physical stores) have struggled to compete with Amazon and haven’t recovered from the impacts of COVID policies on in-person work. In 2019, Office Depot closed 50 stores,

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How to Estimate the Standard Deviation for Rating Scales

April 25, 2023

The standard deviation is the most common measure of variability. It’s less intuitive than measures of central tendency such as the mean, but it plays an essential role in analysis and sample size planning. The standard deviation is a key ingredient when building a confidence interval and can be easily computed from a sample of

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A microphone and speech bubble with text: What Do People Say When They Think Aloud?

What Do People Say When They Think Aloud?

April 18, 2023

Think Aloud (TA) usability testing is a popular UX research method. Having participants speak their thoughts as they attempt tasks helps researchers understand sources of misunderstandings, potentially aiding them in identifying and fixing usability problems. It’s such a common technique in usability testing that we suspect few researchers think about the impacts and consequences (positive

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UX and NPS Benchmarks of Electronics Websites (2023)

April 11, 2023

What do people buy online? Behind clothing, consumer electronics are at the top of the list. Beyond smartphones, people purchase computers, TVs, tablets, gaming consoles, and a myriad of smartphone accessories. Before purchasing, roughly half of US consumers research details about consumer products online, including features, reviews, and prices. To understand the electronics researching and

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UX and NPS Benchmarks of Wireless Service Provider Websites (2023)

February 21, 2023

Smartphones are ubiquitous in modern life globally and in the US. Almost all Americans have smartphones (85%), with US sales expected to exceed 74 billion dollars. But people don’t just own them, they (we) use them—a lot! Average monthly data use worldwide is expected to increase from 19GB in 2023 to 46GB in 2028 (55GB

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UX and NPS Benchmarks of Clothing Retail Websites (2023)

January 24, 2023

Buying clothing starts online for many people. Despite the impact of the COVID-19 pandemic—during which 27% of US consumers said they intended to spend less on fashion and luxury items—the fashion and clothing sector has persevered as the largest B2C e-commerce market. Statista reported that the online fashion market is growing about 9.1% each year.

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48 UX Metrics, Methods, & Measurement Articles from 2022

December 27, 2022

All of us at MeasuringU® wish you a Happy New Year! In 2022, we posted 48 articles and welcomed several new clients to our MUIQ® UX testing platform, where we continue to add new features and reduce the friction in developing studies and analyzing results. We hosted our ninth UX Measurement Bootcamp—this time a blended

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UX and NPS Benchmarks of Restaurant Reservation Websites (2022)

December 13, 2022

The COVID pandemic led to a precipitate drop in restaurant dining, but statistics from the end of 2022 show that more people are dining out now than before the pandemic. While considering the growing demand for a limited number of seats in desirable restaurants, Ali Francis (2022) wrote, “The spontaneous dinner is an endangered activity.

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