Who cares what happened 15 or 20 years ago? While technology changes fast, some of the most important questions in UX research are more enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how
If you got 95 out of 100 on your math test, you did well. You knew you had an A. If you scored 50, you knew you probably had an F. But maybe you hoped that enough students did so poorly that the teacher would curve the test to make 50 something more like a
Software is used extensively for businesses and by businesses. From solopreneurs to large enterprises, organizations need to meet, create, track, sell, and report on activities. B2B software tends to be more complex and difficult to use than consumer software. Improving the B2B user experience starts with understanding what’s average, poor, or best-in-class using common metrics.
You’re 25% complete. Still a ways to go. You got a score of 90 out of 100 on a math test. Not bad. You got 1475 on the SAT—the 95th percentile. Awesome! Only 40% of users completed the task. Not great. The average score on a seven-point scale was 5.2. Hmm. Is that good? One
When we think about software, Artificial Intelligence has gotten a lot of attention lately. But throwing an AI label on a product doesn’t necessarily make people use the software frequently or more effectively. How do we know how usable and useful a product is? Understanding and predicting usage, adoption, and growth starts with measuring usability
A lot goes into planning a moderated session such as a usability test or an in-depth interview. And recruiting qualified participants is an essential step in making those sessions successful. However, recruiting is time-consuming and often frustrating. There’s a sort of Murphy’s Law in recruiting (and in product demos)—the Stakeholder Corollary: The more stakeholders observing,
Many organizations want a score to quantify the user experience of their products. Having a score allows organizations to: Describe whether designs help or hinder an experience. See whether designs improve over time. Compare their users’ experience objectively to competitors or industry standards. But often the effort required to generate that score can be onerous.
It seems like 2024 was filled with nonstop bad news about UX job losses and difficult job searches. Layoffs in tech are nothing new. What seems to have been different in the past two years has been the volume of layoffs across so many companies and how few new jobs were posted. Having been in
Happy New Year from all of us at MeasuringU®! In 2024, we posted 47 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 11th UX Measurement Bootcamp—a blended virtual event attended by an international group of UX practitioners
Continuing a decades-long tradition, in 2024 we worked with the UXPA to collect and understand the UX profession’s latest compensation, skills, and composition. We hosted the survey on our MUiQ® platform and summarized the findings on salaries and related skills of UX professionals from around the world. The details for the past and current UXPA
