The User Experience of Meeting Software

If you’ve had a meeting recently it was probably a virtual meeting. The use of online meeting software with integrated video and screen sharing capabilities, such as Zoom and Google Hangouts, has been growing for years. To say the usage has now skyrocketed is probably an understatement. Online meetings are ubiquitous in business and are

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The UX of Pet Websites

Over half of U.S. households have a pet. And for many people, they are more than pets; they are family. But pets are also a big business. It’s estimated that pet related products and services account for $70BB annually in the U.S. alone. And a lot of that spending happens online. To better understand the

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Does Coloring Response Categories Affect Responses?

Survey response options come in all sorts of shapes, sizes, and now, colors. The number of points, the addition of labels, the use of numbers, and the use of positive or negative tone are all factors that can be manipulated. These changes can also affect responses, sometimes modestly, sometimes a lot. There is some concern

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5 Techniques to Make your UX Research More Effective

5 Techniques to Make your UX Research More Effective

A lot of UX methods exist along with recommendations on when to use them. Some activities tend to cross methods: from operationalizing research questions, making data collection more efficient, and making the most of both what users say and what they do. Here are five techniques we’ve found that make our UX research more effective (and often

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How to turn user videos into insights

How to Turn User Videos into Insights

Finding and fixing usability problems in an interface leads to a better user experience. Beyond fixing problems with current functionality, participant behavior can also reveal important insights into needed new features. These problems and insights are often best gleaned from observing participants interacting with a website, app, or hardware device during actual use or simulated use (during

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8 Ways to Minimize No Shows in UX Research

While UX research may be a priority for you, it probably isn’t for your participants. And participants are a pretty important ingredient in usability testing. If people were predictable, reliable, and always did what they said, few of us would make a living in improving the user experience! Unfortunately, people don’t always show up when

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9 Recommendations for Better Online Research

We conduct unmoderated UX studies, surveys, and various forms of online research every week at MeasuringU. Part of our process for delivering effective research is spending enough time up front on issues that affect the quality of results. Here are our nine recommendations for conducting better online research. Use a Study Script A study script

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6 Practical Tips for Testing Prototypes

Prototypes are an effective method for incorporating early and frequent user feedback into the design process. Even low-fidelity prototypes have been found to be good predictors of usability problems and perceptions of ease compared to fully functioning products. We test client prototypes just about every week here at MeasuringU using our research platform MUIQ. They

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How to Code & Analyze Verbatim Comments

We conduct a lot of quantitative online research, both surveys and unmoderated UX studies. Much of the data we collect in these studies is from closed-ended questions or task-based questions with behavioral data (time, completion, and clicks). But just about any study we conduct also includes some open-ended response questions. Our research team then needs

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