8 Ways to Minimize No Shows in UX Research

While UX research may be a priority for you, it probably isn’t for your participants. And participants are a pretty important ingredient in usability testing. If people were predictable, reliable, and always did what they said, few of us would make a living in improving the user experience! Unfortunately, people don’t always show up when

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9 Recommendations for Better Online Research

We conduct unmoderated UX studies, surveys, and various forms of online research every week at MeasuringU. Part of our process for delivering effective research is spending enough time up front on issues that affect the quality of results. Here are our nine recommendations for conducting better online research. Use a Study Script A study script

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6 Practical Tips for Testing Prototypes

Prototypes are an effective method for incorporating early and frequent user feedback into the design process. Even low-fidelity prototypes have been found to be good predictors of usability problems and perceptions of ease compared to fully functioning products. We test client prototypes just about every week here at MeasuringU using our research platform MUIQ. They

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How to Code & Analyze Verbatim Comments

We conduct a lot of quantitative online research, both surveys and unmoderated UX studies. Much of the data we collect in these studies is from closed-ended questions or task-based questions with behavioral data (time, completion, and clicks). But just about any study we conduct also includes some open-ended response questions. Our research team then needs

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Does the Fidelity of a Prototype Affect Results?

Evaluate product designs and concepts early and often. Don’t wait till you’ve built the entire app, website, or product before having people actually use it. Build a prototype and test it. These principles are fundamental to user-centered-design, as well as other popular concepts such as the lean startup and minimum viable products featured in the

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Cleaning Data From Surveys & Online Research

Much of market and UX research studies are taken by paid participants, usually obtained from online panels. Our research has shown that using online panels for UX research for the most part provides reliable and valid results. While these huge sources of participants help fill large sample studies quickly, there’s a major drawback: poor quality

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The Maturity of UX Organizations

What makes a UX practice “mature?,” how do we measure UX maturity, and does maturity really matter? In an earlier article, we discussed the history and challenges of assessing the UX maturity of companies and departments within large organizations. Existing models of maturity generally consist of different stages, with maturity progressing from unrecognized or ad

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What Is the Typical Ratio Between Designers and Developers?

User Experience improvements don’t just happen. You need to have the right people in the right positions to help make a better experience. It would be easy of course if you could just hire as many people as you want. Unless you’re Facebook or Google, that’s probably not an option. Instead, UX teams need to

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Advice for Getting Into UX

User Experience is a fast growing and popular field. It’s been listed as one of the best professions offering some of the best jobs. It’s not surprising then that people are interested in learning how to both get into the field and advance their career within it. I spoke with a few attendees at the

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4 Ways to Visualize Website Behavior

In the era of big data, the issue is less about not having enough data, but about deriving enough meaning from the data you have. Techniques and tools that help quickly identify patterns and insights to help improve user experiences are becoming increasingly important. For years we have helped companies benchmark the overall website user

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