10 Golden Rules Of Facilitation

Facilitation is a valuable skill for measuring the user experience. A good facilitator ensures sessions run smoothly, make participants comfortable, and extract the right data for even the most difficult scenarios, stakeholders, or participants. Joe Dumas and Beth Loring wrote a great guidebook that is an essential read for anyone interested in facilitating a usability

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50 UX Metrics, Methods & Measurement Articles from 2016

It was another busy year on MeasuringU.com with 50 new articles, the release of the 2nd editions of two books, UX Bootcamps in Denver and Rome and talks in London and Chicago. In 2016, our articles were served up to over a million visitors. Thank You! We covered topics including: usability testing, measurement and research

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7 Ways to Improve the Success of Your Research

The best-laid plans of researchers often go awry. No matter how carefully a research project is planned, things may still go wrong. There are many threats to the success of a customer research project. At both big and small companies, at agencies and on the client side, research projects can fail to live up to

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The Origins and Evolution of Thinking Aloud

“I’d like you to think aloud as you use the software.” Having participants think aloud as they use an interface is a cornerstone technique of usability testing. It’s been around for much of the history of user research to help uncover problems in an interface. Despite its popularity, there is surprisingly little consistency on how

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How and When to Use an Affinity Diagram

The affinity diagram is a visual technique to organize ideas and information. The “affinity” between pieces of information reveals patterns and often a hierarchy that can help with product design (similar to the affinity or basket analysis). It’s also known as the K-J method for its creator, Jiro Kawakita, who developed it as one of

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4 Things UX Research Tells You that Google Analytics Doesn’t

Google Analytics is an amazing tool for understanding website traffic. There’s a reason most of the top websites use it. Among other things it can tell you: – How many people visit daily, monthly, and across years and seasons – How much time people spend on pages – What pages get the most visitors –

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Top 10 UX Metrics, Methods & Measurement Articles from 2015

It was another busy year on MeasuringU.com with 49 new articles, a new book and UX Bootcamp. In 2015, our articles were served up 2.3 million times to 900,000 visitors. Thank You! We covered topics including the essentials of usability testing, finding the right sample size, and better ways of measuring the customer experience. Here,

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Using Surveys to Measure the User Experience

The best way to measure the user experience is by observing real users attempting realistic tasks.   This is best done through a usability test or direct observation of users. You may not always be able to do so though because of limitations in time, costs, availability of products, or difficulty in finding qualified users. Many large

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Assessing the Validity of Your Research

You often hear that research results are not “valid” or “reliable.” Like many scientific terms that have made it into our vernacular, these terms are often used interchangeably. In fact, validity and reliability have different meanings with different implications for researchers. Validity refers to how well the results of a study measure what they are

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