Survey Design and Analysis for UX & Customer Research

Course Description

1. Intro and History (31 min)
2. Biases in Survey Design (22 min)
3. Sample Planning (41 min)
4. Anatomy of a survey question (10 min)
5. How to write a survey question (14 min)
6. Why people misinterpret survey questions (14 min)
7. Words to watch for when writing survey questions (9 min)
8. How to make survey questions clearer (17 min)
9. Four types of survey questions (10 min)
10. Why research participants forget (8 min)
11. How to improve participant recall (7 min)
12. Selecting the right responses options (19 min)
13. Rating scale points and neutral labels (34 min)
14. Rating scale tone, labels and culture (23 min)
15. Response option differences (20 min)
16. Rating scale formats (21 min)