Course Description
- Intro and History (31 min)
- Biases in Survey Design (22 min)
- Sample Planning (41 min)
- Anatomy of a survey question (10 min)
- How to write a survey question (14 min)
- Why people misinterpret survey questions (14 min)
- Words to watch for when writing survey questions (9 min)
- How to make survey questions clearer (17 min)
- Four types of survey questions (10 min)
- Why research participants forget (8 min)
- How to improve participant recall (7 min)
- Selecting the right responses options (19 min)
- Rating scale points and neutral labels (34 min)
- Rating scale tone, labels and culture (23 min)
- Response option differences (20 min)
- Rating scale formats (21 min)