Four Types of Survey Questions

Topics in this Lesson

  • Why classify questions?
  • Prior taxonomy attempts
  • A taxonomy for CX/UX questions
    • Attributes
    • Behaviors (reported)
    • Abilities
    • Thoughts, Sentiments, and Judgments

Review the video (10 min), then take the quiz at the bottom of the page.

Link to PDF of Slides

 

Additional Reading

Classifying Survey Questions into Four Content Types

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