How to Make Survey Questions Clearer

Topics in this Lesson

  • Keep questions short
  • Use simple language
  • Prefer high- over low-frequency words
  • Use the respondents’ vocabulary
  • Minimize the use of acronyms
  • Avoid complicated syntax
  • Avoid passive voice

Review the video (17 min), then take the quiz at the bottom of the page.

Link to PDF of Slides

 

Additional Reading

How to Make Survey Questions Clearer

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