Welcome to our comprehensive online course on Survey Design and Analysis for UX and Customer Research. This 16-module course covers everything from the fundamentals of survey methodology to crafting effective questions and selecting appropriate response options. We’ll address common challenges like bias, misinterpretation, and participant recall, while also diving into the specifics of rating scales and their cultural implications. By the end of the course, you’ll be well equipped to gather insightful data for all of your UX and customer research needs.
