Why Research Participants Forget

Topics in this Lesson

  • Why rely on memory?
  • Retrieval failure
  • Reconstruction errors
  • Memory distortion
  • Mismatches between researcher and respondent interpretation of terms
  • A taxonomy for CX/UX questions

Review the video (8 min), then take the quiz at the bottom of the page.

Link to PDF of Slides

 

Additional Reading

Four Reasons Why Research Participants Forget

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