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UX Benchmarking

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Course Description

  1. Essentials of UX Benchmarking Part 1 (38 min)
    • What is UX benchmarking and why use it?
    • When should you conduct a UX benchmark study?
    • Will you conduct a retrospective or task-based study?
    • Do you need a moderated or unmoderated study?
    • Who are the users?
    • Will you be able to get access to users?
  2. Essentials of UX Benchmarking Part 2 (41 min)
    • What will the tasks be?
    • What metrics will you collect, and do they link to business outcomes?
    • Should it be a comparative or a stand-alone study?
    • How precise do you need to be?
    • How long do benchmark studies take?
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