UX Benchmarking

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In this two part course, you’ll be introduced to the foundational principles of UX benchmarking, gain essential knowledge on when and how to conduct benchmarking studies, user selection, task definition, task and study level metrics and choosing between different benchmarking study types. This course covers the main topics covered in the book Benchmarking The User Experience.

Essentials of UX Benchmarking : Part 1

Topics for this lesson (41 min):

  • What is UX benchmarking and why use it?
  • When should you conduct a UX benchmark study?
  • Will you conduct a retrospective or task-based study?
  • Who are the users?
  • Will you be able to get access to users?

Essentials of UX Benchmarking : Part 2

Topics for this lesson (41 min):

  • What will the tasks be?
  • What metrics will you collect, and do they link to business outcomes?
  • Should it be a comparative or stand-alone study?
  • How long do benchmark studies take?
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