Making Better Design Decisions With Data

Jeff Sauro, Ph.D., author of “Quantifying the User Experience,” will be a featured speaker at Rosenfeld Media’s virtual conference on “The Business Case for Design.”

He will be speaking from 10:00-10:50 AM (MST).

Dr. Sauro will be discussing topics that include: how to apply scientific thinking toward several design scenarios; how to form a testable hypothesis; ways to operationalize a study with the right tasks, metrics and methods; the importance of randomization to minimize nuisance variables; and analyzing data to differentiate real change from random noise.

For more information on the conference or to purchase tickets, visit

Get 15% off ticket prices by entering the code: SAURO15!