NPS Full Course:
Data, Drivers and Diatribes

NPS Full Course:
Data, Drivers and Diatribes

$450.00

Product Description

A substantial number of Fortune 500 use the Net Promoter Score and even report on it in their earnings calls. The NPS is ubiquitous with some saying it even has a cult-like following among CEOs. But should it? Is the NPS actually harmful? Are there better alternatives? How do we know?

In this 3-part series, learn about NPS and it’s validity and usefulness in measuring the user experience.

In Part 1 we’ll cover:

Does the NPS predict future revenue growth?
Is the NPS better than satisfaction?
Has the NPS been “debunked” in the academic literature?

In Part 2 we’ll cover:

  • Is the NPS scoring system (top box minus bottom six box) better than just using the mean?
  • Do Promoters really recommend?
  • Do detractors really detract?
  • Is the NPS Reliable?

In Part 3 we’ll Cover:

  • Is a single item sufficient to measure loyalty? What are some alternatives?
  • Do you really need 11 points in the scale?
  • Is asking people if they recommended better than if they will recommend?
  • Are UX metrics key drivers of Net Promoter Scores?
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