A substantial number of Fortune 500 use the Net Promoter Score and even report on it in their earnings calls. The NPS is ubiquitous with some saying it even has a cult-like following among CEOs. But should it? Is the NPS actually harmful? Are there better alternatives? How do we know?

In this 3-part series, learn about NPS and it’s validity and usefulness in measuring the user experience.

In Part 1 we’ll cover:

Does the NPS predict future revenue growth?
Is the NPS better than satisfaction?
Has the NPS been “debunked” in the academic literature?

In Part 2 we’ll cover:

• Is the NPS scoring system (top box minus bottom six box) better than just using the mean?
• Do Promoters really recommend?
• Do detractors really detract?
• Is the NPS Reliable?

In Part 3 we’ll Cover:

• Is a single item sufficient to measure loyalty? What are some alternatives?
• Do you really need 11 points in the scale?
• Is asking people if they recommended better than if they will recommend?
• Are UX metrics key drivers of Net Promoter Scores?