UX & NPS Benchmark Report for Outdoor Retail Websites (2019)
$1,999.00 – $2,999.00
Product Description
An analysis of 256 participants on five retail outdoors websites: Backcountry, Bass Pro Shops, Dick’s Sporting Goods, REI and Sierra Trading Post. This report contains UX benchmarks (SUPR-Q and Net Promoter Scores), Areas of Improvement and Key Driver Analysis.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS Summary
- Retrospective Study Key Findings: SUPR-Q & NPS
- Brand Attitudes
- Platform Usage
- Top Tasks
- Key Drivers for UX Quality
- Areas for Improvement
- Verbatim Comments
- Appendix: Demographics
