UX & NPS Benchmark Report for Outdoor Retail Websites (2019)


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Product Description

An analysis of 256 participants on five retail outdoors websites: Backcountry, Bass Pro Shops, Dick’s Sporting Goods, REIĀ  and Sierra Trading Post. This report contains UX benchmarks (SUPR-Q and Net Promoter Scores), Areas of Improvement and Key Driver Analysis.

Table of Contents

  • Executive Summary
  • Study Design Details
  • SUPR-Q & NPS Summary
  • Retrospective Study Key Findings: SUPR-Q & NPS
  • Brand Attitudes
  • Platform Usage
  • Top Tasks
  • Key Drivers for UX Quality
  • Areas for Improvement
  • Verbatim Comments
  • Appendix: Demographics

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