Product Description
An analysis of 301 participants on six popular auto insurance websites: Allstate, GEICO, Liberty Mutual, Nationwide, Progressive, and State Farm. This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UMUX-Lite), Areas of Improvement, and Key Driver Analysis.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS Summary
- Key Findings: SUPR-Q & NPS
- Estimated SUS Scores
- UMUX-Lite
- Overall Website Attitude
- Platform Usage & Past Experience
- Top Tasks
- Likelihood for Continued Use
- Key Drivers of UX Quality
- Areas for Improvement
- Verbatim Comments
- Appendix: Demographics
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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