UX & NPS Benchmark Report for Auto Insurance Websites


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Product Description

An analysis of 301 participants on six popular auto insurance websites: Allstate, GEICO, Liberty Mutual, Nationwide, Progressive, and State Farm. This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UMUX-Lite), Areas of Improvement, and Key Driver Analysis.

Table of Contents

  • Executive Summary
  • Study Design Details
  • SUPR-Q & NPS Summary
  • Key Findings: SUPR-Q & NPS
  • Estimated SUS Scores
  • UMUX-Lite
  • Overall Website Attitude
  • Platform Usage & Past Experience
  • Top Tasks
  • Likelihood for Continued Use
  • Key Drivers of UX Quality
  • Areas for Improvement
  • Verbatim Comments
  • Appendix: Demographics
Individual License: provides one person within an organization access to the license. Site License: provides multiple people within the organization access to the license.

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