UX & NPS Benchmark Report for Fitness and Nutrition Websites


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Product Description

An analysis of 204 participants on four nutrition or fitness websites: Livestrong, ChooseMyPlate, MyFitnessPal, and Weight Watchers (WW). This report contains UX benchmarks (SUPR-Q and Net Promoter Scores), Areas of Improvement, and Key Driver Analysis.

Table of Contents

  • Executive Summary
  • Study Design Details
  • SUPR-Q & NPS Summary
  • Key Findings: SUPR-Q & NPS
  • SUS Score Estimations
  • Overall Website Attitude
  • Platform Usage & Past Experience
  • Top Tasks & Task Accomplishment
  • Key Drivers for UX Quality
  • Areas for Improvement
  • Verbatim Comments
  • Example Think Aloud Recordings
  • Appendix: Demographics

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