UX & NPS Benchmark Report for Travel Aggregator Websites (2022)
UX & NPS Benchmark Report for Travel Aggregator Websites (2022)
$1,999.00 – $3,999.00
Product Description
An analysis of 457 participants experiences using nine popular travel aggregator websites: Booking.com, Expedia, Google Travel, Kayak, Orbitz, Priceline, Travelocity, Tripadvisor, and Trivago.
This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), Key Driver Analyses, and Areas of Improvement.
Table of Contents
- Executive Summary
- Study Design Details
- SUPR-Q & NPS
- UX-Lite
- Platform Usage
- Overall Website Brand Attitude
- Reasons for Use
- Likelihood for Continued Use
- Attitudes for Discontinued Use (PMF)
- SUPR-Qm Mobile App Scores
- Key Drivers of UX Quality
- Areas for Improvement
- Verbatim Comments
- Issue Screenshots/Videos
- 2014 vs. 2022 Comparison
- Appendix
- Demographics
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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