UX & NPS Benchmark Report for Clothing Retail Websites (2023)
UX & NPS Benchmark Report for Clothing Retail Websites (2023)
$1,999.00 – $3,999.00
Product Description
A retrospective analysis of 575 participants’ experiences using 13 popular retail websites that sell clothing: Anthropologie, Athleta, Banana Republic, Gap, H&M, Kohl’s, Lululemon, Macy’s, Neiman Marcus, Nordstrom, Old Navy, Urban Outfitters, or Zara.
This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), Key Driver Analyses, and Areas of Improvement.
Table of Contents
- Executive Summary
- Study Design
- SUPR-Q & NPS
- UX-Lite
- Website Brand Attitude
- Platform Use
- Likelihood for Continued Use
- Attitudes for Discontinued Use (PMF)
- Key Drivers of UX Quality
- Mobile Ratings
- Areas for Improvement
- Usability Issues (from Think-Aloud Usability Study of H&M, Kohl’s, Macy’s and Nordstrom)
- Appendix (Demographics)
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
