UX & NPS Benchmark Report for Online Dating Services (2024)
UX & NPS Benchmark Report for Online Dating Services (2024)
Price range: $1,999.00 through $3,999.00
Product Description
Expert review and retrospective study of 280 respondents’ experiences using seven popular online dating services: Bumble, Facebook Dating (app only), Hinge (app only), Match, OkCupid, Plenty of Fish, Tinder.
This report contains UX benchmarks (SUPR-Q, SUPR-Qm, Net Promoter Scores, and UX-Lite), and Areas of Improvement based on participants’ comments and our expert review.
Table of Contents
- Executive Summary
- Study Design
- Key Findings
- SUPR-Q & NPS
- UX-Lite
- Estimated SUS
- Platform Use
- Brand Attitude
- Overall Clutter
- Continued Use
- Mobile SUPR-Qm & NPS
- Key Drivers of UX Quality
- Specific Online Dating Questions
- Areas for Improvement (Usability Issues & Summarized Verbatim Comments)
- Year Over Year Comparisons (2019 | 2024)
- Appendix (Demographics)
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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