UX & NPS Benchmark Report for Social Media (2024)
UX & NPS Benchmark Report for Social Media (2024)
UX & NPS Benchmark Report for Social Media (2024)
Price range: $1,999.00 through $3,999.00
Product Description
Expert review and retrospective study of 324 respondents’ experiences using six popular social media platforms: Facebook, Instagram, LinkedIn, Snapchat, TikTok, and X.
This report contains UX benchmarks (SUPR-Q, SUPR-Qm, Net Promoter Scores, and UX-Lite), specific questions about social media use and its consequences, and Areas of Improvement based on participants’ comments and our expert review.
Table of Contents
- Executive Summary
- Study Design
- Key Findings
- SUPR-Q & NPS
- UX-Lite
- Estimated SUS
- Platform Use
- Brand Attitude
- Overall Clutter
- Continued Use
- Mobile SUPR-Qm & NPS
- Specific Social Media Questions
- Key Drivers of UX Quality
- Areas for Improvement (Usability Issues & Summarized Verbatim Comments)
- Year Over Year Comparisons (2016 | 2018 | 2024)
- Appendix (Demographics)
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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