Product Description
A retrospective analysis of 523 participants’ experiences using 10 popular wireless service provider websites: AT&T, Boost Mobile, Cricket Wireless, Google Fi, Mint Mobile, Spectrum mobile, Straight Talk Wireless, T-Mobile, Verizon, and Xfinity Mobile.
This report contains UX benchmarks (SUPR-Q, Net Promoter Scores, and UX-Lite), Key Driver Analyses, and Areas of Improvement.
Table of Contents
- Executive Summary
- Study Design
- SUPR-Q & NPS
- UX-Lite
- Website Brand Attitude
- Platform Use
- Likelihood for Continued Use
- Key Drivers of UX Quality
- Mobile Ratings
- Areas for Improvement
- Usability Issues (from Think-Aloud Usability Study)
- Appendix (Demographics)
Individual License: provides one person within an organization access to the license.
Site License: provides multiple people within the organization access to the license.
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