An analysis of 480 participants on six restaurant websites: Chick-fil-A, Chipotle, Panera Bread, Pizza Hut, Subway, and Taco Bell. This report contains UX benchmarks (SUPR-Q and results of a guideline review), Net Promoter Scores, Areas of Improvement, Key Driver Analysis, Key Findings, PURE Analysis and Overview from November 2018.
Table of Contents
Study Overview
SUPR-Q Scores
Usability
Loyalty
Trust & Credibility
Appearance
Key Findings SUPR-Q & NPS- Perception Study
Past Experiences & Visit Frequency
Areas for Improvement
Key Drivers of UX Quality
Key Findings SUPR-Q & NPS- Usability Study
PURE Analysis Overview