Are Star Ratings Better Than Numbered Scales?
By Jim Lewis, PhD and Jeff Sauro, PhD . July 21, 2020 . Tags: Linear Numeric Scale, Star Scale, UMUX-lite, Satisfaction
Five-star reviews. Whether you're rating a product on Amazon, a dining experience on Yelp, or a mobile app in the App or Play Store, you can see that the five-star rating system is quite ubiquitous. Does the familiarity of stars offer a better rating system than traditional numbered scales? We recently reported a comparison between standard five-point linear numeric scales with 0–100-point slider scales made with UMUX-Lite