User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research
Whether you’re new to A/B testing or a seasoned practitioner, here are 10 things you should know about this essential method for quantifying the user experience. A and B refer to Alternate Versions: A/B testing is often called split-testing as you split a sample of users where half use one version, arbitrarily called A, and
One of the simplest ways to measure any event is a binary metric coded as a 1 or 0. Such a metric represents the presence or absence of just about anything of interest: Yes/ No, Pass/ Fail, Purchase/No Purchase, On/Off. Fundamentally the binary system is at the heart of computing as we know it. It
