A/B Testing

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Whether you're new to A/B testing or a seasoned practitioner, here are 10 things you should know about this essential method for quantifying the user experience. A and B refer to Alternate Versions: A/B testing is often called split-testing as you split a sample of users where half use one version, arbitrarily called A, and the other half use the other version, arbitrarily called B. 

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One of the simplest ways to measure any event is a binary metric coded as a 1 or 0. Such a metric represents the presence or absence of just about anything of interest: Yes/ No,  Pass/ Fail, Purchase/No Purchase, On/Off. Fundamentally the binary system is at the heart of computing as we know it. It also plays a critical role in user research. Binary measures

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