How and When to Use an Affinity Diagram
By Jeff Sauro, PhD . October 4, 2016 . Tags: Affinity, User Research
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]The affinity diagram is a visual technique to organize ideas and information. The "affinity" between pieces of information reveals patterns and often a hierarchy that can help with product design (similar to the affinity or basket analysis). It's also known as the K-J method for its creator, Jiro Kawakita, who developed it as one of his seven quality tools in the 1960s. Jiro was a