Banking isn’t limited by borders. No matter what language you speak, there’s a universal need to save and access money, check balances, transfer money, and pay people. What’s also universal with digital banking is the inevitable friction caused by security concerns and troublesome user interfaces. While our previous SUPR-Q® benchmark reports have focused on U.S.
Pets aren’t just family; they’re big business. The expectation for the U.S. is that owners will spend a total of $157 billion by the end of 2025 and will spend close to $200 billion in 2030. In 2024, U.S. pet owners spent over $28 billion buying pet food and supplies online (up 2.6% year-over-year), with
When we think about software, Artificial Intelligence has gotten a lot of attention lately. But throwing an AI label on a product doesn’t necessarily make people use the software frequently or more effectively. How do we know how usable and useful a product is? Understanding and predicting usage, adoption, and growth starts with measuring usability
Many organizations want a score to quantify the user experience of their products. Having a score allows organizations to: Describe whether designs help or hinder an experience. See whether designs improve over time. Compare their users’ experience objectively to competitors or industry standards. But often the effort required to generate that score can be onerous.
Professions, politics, and pop culture. Social media reflects and affects where we work, who we vote for, what we purchase, and what we do in our free time. Since we last examined the social media space in 2018, social media has deviated from its original photo-sharing roots to incorporate short-form video, AI, gaming, dating, and
The current climate for dating apps is changing. Dating app download rates are declining and users are experiencing dating app fatigue. While many have found long and fulfilling relationships through online dating, today’s swiping singles are more hopeless and discontented with the experience than when we last examined this industry in 2019. To make up
We conduct most of our internal SUPR-Q® research on commercial websites in a wide variety of industries, but people who visit government websites also have user experiences. They need government websites to provide information (e.g., national park hours) and services (e.g., downloading a tax document). In general, government websites must work well for a broad
Mother’s Day is around the corner, and many shoppers will be turning toward online flower delivery services rather than visiting their local florist. Online flower delivery services continue to bloom because of the convenience, the wide selection, and the available personalization options. But when it comes to finding the right bouquet that is delivered fresh
Online banking is ubiquitous. Banking websites and apps are an integral part of our financial lives. They are no longer seen as merely nice-to-have features of a banking relationship. Consumers have come to expect the ability to do simple and complex banking transactions from their computers or phones. This digital transformation especially accelerated during the
Choosing furniture, whether you’re moving into a new home or just updating your space, can feel like a daunting task. Spending hours browsing one furniture store after another may be overwhelming and time consuming. Many shoppers are skipping the brick-and-mortar furniture stores and turning to the web in search of stylish and competitively priced furniture
