The User Experience of News Websites

The User Experience of News Websites

Where do you get your news? Do you think it’s objective? Do you trust it? Fewer people are relying on print (newspapers and magazines) and even TV for their news. Print subscriptions continue to decline and almost half of Americans report getting their news online, nearly the same as TV news. Despite the evolution of the

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The User Experience of Flower Websites

This Valentine’s Day around $2 billion will be spent on flowers. A lot of that ordering will be online. Poor online experiences mean shoppers will abandon an order and go somewhere else, or not return when they need to purchase flowers again. Having a strong user experience will ensure customers can find the right arrangement,

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Outsourcing a UX Benchmark vs. Doing it Yourself

Benchmarking is an essential part of a plan to systematically improve the user experience. A regular benchmark study is a great way to show how design improvements may or may not be improving the user experience of websites and products. After you’ve decided you’re ready to conduct a benchmark, you’ll need to consider whether to

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User Experience Benchmarks for Wireless Carrier Websites

As the world continues to go mobile, there’s a huge demand for both mobile devices and cellular plans from mobile carriers. A lot of that buying happens online. Having a good online experience for wireless carriers ensures customers select the right device and plan. If customers can’t find the right device or have questions about

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5 Steps to Prepare For a Moderated Benchmark

Benchmarking is an essential step in making quantitative improvements to the user experience of a website, app, or product. In an earlier article and course, I discussed the benefits of regularly benchmarking and it’s the topic of my forthcoming book. While technology platforms like MUIQ have made unmoderated benchmarks popular, moderated benchmarks are still essential

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An Introduction to UX Benchmarking

UX benchmarking is an effective method for understanding how people use and think about an interface, whether it’s for a website, software, or mobile app. Benchmarking becomes an essential part of a plan to systematically improve the user experience. A lot is involved in conducting an effective benchmark. I’m covering many of the details in

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User Experience Benchmarks for Hotel Websites

Most of the millions of hotel bookings made each year are done online. Despite the proliferation of hotel aggregator websites like Expedia and Trivago, most people book directly on the hotel websites. With such a high concentration of travelers booking directly on hotel websites, having a good user experience is a differentiator. If travelers can’t

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Why the SUPR-Q is better than the SUS for websites

When I started systematically measuring website usability over 10 years ago I started with the SUS as a key metric. The System Usability Scale (SUS) was the natural questionnaire to start with. It was then, as it is now, a popular 10-item questionnaire to measure the perceived usability of interfaces. It’s been around for over

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UX & NPS Benchmarks for Consumer Software (2017)

Positive word of mouth is a critical driver of future growth for consumer software products. Along with features and capabilities, user experience is a key determinant of how likely users adopt new technology and recommend software. We’ve found that usability accounts for between 30% and 60% of the variation in Net Promoter Scores. A positive

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Business Software UX & NPS Benchmarks

Despite the attention consumer-based mobile apps, websites, and software get, a lot of the world depends on business software. Business software supports core functions for organizations such as productivity tasks, communication, accounting, and sales. Along with features and capabilities, the user experience of software is a key determinant of how likely users adopt new technology

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