How to Assess Brand Affinity & Sentiment

Branding

Browse Content by Topic

UX ( 62 )
Methods ( 52 )
Usability Testing ( 52 )
Statistics ( 51 )
Usability ( 32 )
Survey ( 32 )
User Research ( 27 )
Benchmarking ( 27 )
Customer Experience ( 26 )
SUS ( 21 )
NPS ( 21 )
Sample Size ( 18 )
Usability Problems ( 17 )
Net Promoter Score ( 15 )
Rating Scale ( 14 )
Usability Metrics ( 13 )
Metrics ( 13 )
SUPRQ ( 12 )
Measurement ( 12 )
User Experience ( 11 )
Qualitative ( 11 )
Navigation ( 10 )
Task Time ( 8 )
Surveys ( 8 )
Market Research ( 8 )
UX Metrics ( 7 )
Questionnaires ( 7 )
Task Completion ( 7 )
Heuristic Evaluation ( 7 )
Questionnaire ( 6 )
Reliability ( 6 )
Mobile ( 6 )
Mobile Usability Testing ( 6 )
Analytics ( 5 )
Usability Problem ( 5 )
Validity ( 5 )
Rating Scales ( 5 )
Visualizing Data ( 5 )
Six Sigma ( 5 )
Satisfaction ( 5 )
Research ( 4 )
Confidence ( 4 )
UX Maturity ( 4 )
Confidence Intervals ( 4 )
Task Times ( 4 )
Quantitative ( 4 )
Credibility ( 4 )
Loyalty ( 4 )
Moderation ( 4 )
Customer Segmentation ( 3 )
Expert Review ( 3 )
Card Sorting ( 3 )
SUPR-Q ( 3 )
SEQ ( 3 )
Task Metrics ( 3 )
Unmoderated Research ( 3 )
Lean UX ( 3 )
Usability Lab ( 3 )
ROI ( 3 )
Eye-Tracking ( 2 )
Excel ( 2 )
Summative ( 2 )
PhD ( 2 )
Salary Survey ( 2 )
IA ( 2 )
Key Driver ( 2 )
Marketing ( 2 )
Tree Testing ( 2 )
Data ( 2 )
UX Methods ( 2 )
Remote Usability Testing ( 2 )
SUM ( 2 )
Personas ( 2 )
A/B Testing ( 2 )
UX Salary Survey ( 2 )
Findability ( 2 )
KLM ( 2 )
Certification ( 2 )
Tasks ( 2 )
UMUX-lite ( 2 )
Correlation ( 2 )
PURE ( 2 )
Branding ( 2 )
Focus Groups ( 2 )
Cognitive Walkthrough ( 2 )
protoype ( 1 )
Z-Score ( 1 )
Facilitation ( 1 )
Perceptions ( 1 )
Site Analytics ( 1 )
Metric ( 1 )
Contextual Inquiry ( 1 )
Prototype ( 1 )
Mobile Usability ( 1 )
Performance ( 1 )
moderated ( 1 )
Affinity ( 1 )
Task Completin ( 1 )
Moderating ( 1 )
Information Architecture ( 1 )
Problem Severity ( 1 )
Test Metrics ( 1 )
Trust ( 1 )
Persona ( 1 )
Segmentation ( 1 )
Software ( 1 )
Ordinal ( 1 )
User Testing ( 1 )
Effect Size ( 1 )
True Intent ( 1 )
Visual Appeal ( 1 )
Top Task Analysis ( 1 )
Design ( 1 )
Unmoderated ( 1 )
Regression Analysis ( 1 )
Conjoint Analysis ( 1 )
Random ( 1 )
Margin of Error ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Five ( 1 )
Task Randomization ( 1 )
Quality ( 1 )
Competitive ( 1 )
Expectations ( 1 )
Formative ( 1 )
Errors ( 1 )
Think Aloud ( 1 )
Desktop ( 1 )
UX metrics are a mix of attitude (what people think) and actions (what people do). To fully measure the user experience, you need to measure both. UX metrics are influenced by more than an interface. Users have preconceived notions about companies and this affects both how they think and what they do when they interact with a brand—either in a store or online. Brand attitudes

Read More

There's more to measuring a brand than just asking if people like it. Customers generally progress through stages when forming relationships with brands. This is often called the hierarchy of effects. While different models describe the hierarchy of effects, in general, customers go from familiarity to consideration and finally to long-term usage and loyalty. Customers' attitudes toward a brand help explain buying habits, loyalty and

Read More