Feature image showing a person holding a tablet computer in their hands, the background is showing a display with financial data

UX and NPS Benchmarks of Brokerage Websites (2025)

Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). About 62% of Americans own stocks. About 28% of American adults own cryptocurrencies. People with money invested in major brokerage companies, traditional and crypto, often interact with those companies through their

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