It’s a lot faster to mock up an image of a webpage than to build a working webpage. Using images as prototypes allows for quick iterations and testing by having participants click on locations as if it were a real working webpage or app. But does an image used in a click test elicit the
Click testing is an efficient UX research method for understanding where people click on an image. In an earlier article, we reviewed when and why to use a click test. It is often used in the design and release phases of product development, and it generates mostly quantitative data. We also showed how click testing
How predictive are click tests? Does the first click on an image really predict what would happen on a fully functioning website? In an earlier article, we reviewed the literature on click testing. We found that the primary—probably only—source that established the link between the first click and ultimate task success wasn’t done on images
