large black mouse atop a person typing on a laptop hovering mouse over a section of a webpage that's heat mapped with a red circle, text in foreground reads: Do Click Tests Predict Live Site Clicks?

Do Click Tests Predict Live Site Clicks?

How important and predictive is the first click on a website? Some earlier research by Bob Bailey and Cari Wolfson, conducted between 2006 and 2009 across a dozen studies, found an interesting result. If a user’s first click on a website was down one of the optimal paths for the intended task, 87% of those

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