Click testing is an efficient UX research method for understanding where people click on an image. In an earlier article, we reviewed when and why to use a click test. It is often used in the design and release phases of product development, and it generates mostly quantitative data. We also showed how click testing
How predictive are click tests? Does the first click on an image really predict what would happen on a fully functioning website? In an earlier article, we reviewed the literature on click testing. We found that the primary—probably only—source that established the link between the first click and ultimate task success wasn’t done on images
Where will people click on a webpage or app? It’s a good question because knowing where people click can help designers understand how functions and content help or inhibit users from accomplishing their tasks. Our earlier research has shown that the first click on images is reasonably predictive of the first click on live websites,
How important and predictive is the first click on a website? Some earlier research by Bob Bailey and Cari Wolfson, conducted between 2006 and 2009 across a dozen studies, found an interesting result. If a user’s first click on a website was down one of the optimal paths for the intended task, 87% of those
