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Incorporating Clutter in the SUPR-Q Measurement Framework

Clutter distracts and detracts from a good user experience. A cluttered website makes it hard to find information. Clutter gets in the way of completing tasks. At least that’s what we think about clutter. But is there quantifiable evidence that a cluttered design degrades a website’s user experience? To answer that question, you need a

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Confirming the Perceived Website Clutter Questionnaire (PWCQ)

Poor layout, irrelevant ads, overwhelming videos: websites can be cluttered. Clutter can lead to a poor user experience. Poor experiences repel users. So how does one measure clutter? Earlier, we did a deep dive into the literature to see how clutter has been first defined and then measured. We found the everyday concept of clutter

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Building a Website Clutter Questionnaire

Clutter, clutter everywhere, nor any questionnaire to measure. In a previous article, we described our search for a measure of perceived clutter in academic literature and web posts, but we were left unquenched. We found that the everyday conception of clutter includes two components that suggest different decluttering strategies: the extent to which needed objects

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In Search of a Clutter Metric for Websites

A disorganized closet. A messy bedroom. Clutter can make a space feel stressful and make it hard to find things. But it’s not just your mother talking about clutter. We often use the same language to describe digital spaces like websites. In our UX research practice, we have frequently encountered users and designers criticizing website

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UX and NPS Benchmarks of Home Furniture Websites (2024)

Choosing furniture, whether you’re moving into a new home or just updating your space, can feel like a daunting task. Spending hours browsing one furniture store after another may be overwhelming and time consuming. Many shoppers are skipping the brick-and-mortar furniture stores and turning to the web in search of stylish and competitively priced furniture

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UX and NPS Benchmarks of Hotel Websites (2023)

Planning your next vacation can be both exciting and overwhelming. Most travelers do their research and make reservations for flights, activities, and accommodations online. In particular, hotel websites offer the convenience of browsing, comparing, and booking hotels from anywhere. Hotel bookings and revenue have recovered from the depths of the pandemic. Yet with all this

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UX and NPS Benchmarks of Home Paint Websites (2023)

Watching paint dry might be the definition of boring, but the process of picking a paint color and actually painting usually isn’t. Shopping for paint, however, can be frustrating. One early pain point is picking the right brand and color of paint. The process of selecting a paint often starts online at paint websites. Paint

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